This campaign was based on the idea that every retirement lifestyle has a number, and Prudential can help to calculate yours.
I worked on the copy, designed the numbers motif and art directed the playing cards featured in the 'games' section on the website, which just went live at www.whatsyournumber.com.sg
Please note–due to the flash-heavy nature of the site, which was out of my control, it does take a while to load. It's an opportunity to go for a coffee or the beverage of your choice!
