Prudential PruRetire Campaign

This campaign was based on the idea that every retirement lifestyle has a number, and Prudential can help to calculate yours.

I worked on the copy, designed the numbers motif and art directed the playing cards featured in the 'games' section on the website, which just went live at www.whatsyournumber.com.sg

Please note–due to the flash-heavy nature of the site, which was out of my control, it does take a while to load. It's an opportunity to go for a coffee or the beverage of your choice!

Graffiti Travel Guide: Singapore

I was asked to contribute to Graffiti Travel Guide: Singapore–a freewheeling guide written by locals with their personal recommendations to visitors. Drawing on five years of dedicated shopping experience, I provided the words and pictures for the spread below.

Click on the pic for a larger view

Singapore Environment Council

Poster campaign for Singapore Environment Council's Eco-Office program–part of a kit sent to participating offices to remind employees to save resources. Program participation shot up 25% as a result.

Habitat for Humanity Asia Pacific

Pro bono poster and print creative for Habitat for Humanity, who are not as well known in Asia as they are in the US. The aim was to educate the public about the great work that they do in the region.
Copy:
Over a million people have become new home owners through Habitat for Humanity

For those living in poverty housing, Habitat is not just an opportunity for a simple, decent home. It's clean water and sanitation for better health. It's a safe place to do homework and business. it's a way to move out of the poverty cycle. Go to www.habitat.org/ap to see how you can help turn hope into homes.

Citibank Singapore

Materials for Citibank online banking promotion.

Poster: Need a reason to take a year off? We'll give you 12.
Win 12 months' salary when you bank @ citibank.com.sg

Table top standee: copy as above

Take-one slip/Direct Mailer
-This direct mailer got a 4% response rate–well above the expected 1-2%

NOL shipping

Direct mailer for international shipping client NOL's new China-Australia route.

Envelope: Look inside for a shipping service that bears good news for businesses.
Card cover closed: Moving between Australia...Card cover opened: ...and China just got easier

Copywriter: Ang Kah Han

Sapporo Beer

Poster campaign for Sapporo Beer:



Copy:
Sapporo Beer.
Fuelling great parties since 1876.

Book Cover Design–just for kicks

My first job as a graphic designer at a publishing firm in Singapore featured a hellish kind of tyrant for a CD that frankly had me running for the warm and fuzzy hills of advertising. I've since never officially returned to pure design, but I do keep my toe in with some book cover design for Monsoon Books, one of Asia's more exciting and talked-about publishing houses.

Those with delicate sensibilities consider yourselves cautioned!



"One of the hottest-selling books here these days is about trade -- but it has nothing to do with Singapore's exports of semiconductors or petrochemicals. 'Invisible Trade' is a ground-breaking book on Singapore's sex industry." –AFP

A collection of erotic short stories from Singapore's literati.

An exploration of adult cinema–its stars and their stories

And, a token 'decent' one–the love story of a Singaporean transsexual and an American beatnik.